The secrets of

The secrets of

First to understand:

Primary Colours: Red, yellow, and blue serve as the essential foundation upon which all other colours are built. These three colours are fundamental in the world of art and design.

Secondary Colours: These colours are created by skillfully mixing two primary colours together (for example, orange is created by mixing red and yellow, green comes from blue and yellow, and violet arises from blending blue and red).

Tertiary Colours: Tertiary colours are formed by ingeniously mixing a primary colour with a secondary colour, producing a diverse spectrum of hues that enhances the vibrancy of your artistic palette.

Second to understand:

Hue: The pure color that we perceive, such as bright red, deep blue, and vivid green.
Saturation: The intensity or purity of a color, which describes how vibrant and lively it appears, or conversely, how muted and subdued it can be.
Value: The lightness or darkness of a color, which helps determine its brightness in contrast to other shades.

Third to understand:

Complementary Colours: These are colours that sit directly opposite each other on the colour wheel, such as red and green or blue and orange. When paired together, they create a vibrant contrast that can really make a design pop.

Analogous Colours: These colours are located right next to each other on the colour wheel, like blue and green or red and orange. Using these colours together creates a more subtle and cohesive look, which can be very pleasing to the eye.

Triadic Colours: This colour scheme involves three colours that are evenly spaced around the colour wheel, forming a triangle. This method provides a bold yet balanced visual aesthetic that can really stand out in any arrangement.

60/30/10 Rule: To achieve a balanced and harmonious look, it’s beneficial to use a dominant colour that makes up 60% of your design, a secondary colour that comprises 30%, and an accent colour that accounts for the final 10%. This strategy helps to create a well-rounded and visually appealing composition.

  • RBY (Red, Blue, Yellow) and CMY (Cyan, Magenta, Yellow) are fundamental colour models in the world of art and design. When these vibrant colours are skillfully combined, they produce beautiful secondary hues such as orange, green, and purple, enriching the visual palette.

  • Additionally, black, which is commonly represented by the letter "K" in the CMYK colour model, is often incorporated into the printing process to enhance the quality and depth of the final printed product. This combination ensures that the prints not only look stunning but also possess a level of sophistication and clarity.


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Colour Matching Wheel

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Colour Tones/Tints and Shades